I have this fantasy. It starts in my closet and ends with me having very little clothes.
Sounds naughty, but it’s not. What I’m talking about is a good old closet purge. Every season I go through my belongings and get rid of a few things I haven’t worn in a while. Even when I push myself to be a little more ruthless, I’m still left with a closet full of things I don’t wear: The Ungaro tweed jacket that cost me an arm and a leg and was supposed to go with everything (it didn’t); the bell-sleeved blouse I once wore to lunch with a Vogue editor but that is so not my style; the jeans I was wearing when my husband proposed. They all need to go, but I can’t seem to say goodbye to them. Call it nostalgic hoarding. At least I only seem to have it with clothes.
But I still have that fantasy: Everything I own on one clothing rack. And all the pieces are multifunctional basics that make getting dressed in the morning (or for a night on the town) a snap. There would be everyday wear—leggings, jeans, sweatshirts and t’s—and things for work meetings and nights out, like a skirt or two, basic pants, a couple blouses, tanks and jackets. Classics. Basics. Perfects.
It’s a common fantasy and the one that inspired Nina Faulhaber and Meg He to form ADAY, a London and NYC-base clothing line completely built around the concept of seasonless basics and uniform dressing. Falhauber and He met while working high-flying, banking jobs in the London office of Goldman Sachs, and felt like there wasn’t anything on the market that quite fit their need for clothes that could travel cross-country as well as they could from work to yoga and beyond. Their innovative twist on the uniform-dressing trend is that all the pieces are also made of hyper-functional fabrics.
“When we started the brand, we looked at our wardrobe basics such as the tailored pant, the sweatshirt, the leather pants and the tank top — clothing that we can wear everyday, forever. We wanted to recreate them to be the most comfortable and versatile clothing in any wardrobe, using inherently active fabrics we love and technical production techniques,” says He, who was born in China and earned her yoga teacher’s certificate while living in San Francisco.
Standouts in the line include their Throw & Roll Leggings (fun fact: they are made in the same factory that makes Michael Phelps’ Olympic swimsuits) and (my and ) He’s favorite, the all-white, zipper-backed Like a Boss sweatshirt, which can be dressed up or down and—here’s my favorite part—washed in a washing machine. “Using smart technical fabrics is at the core of our ethos. We pride ourselves on using responsive fabrics, such as our signature compression fabric which is sculpting, sweat-wicking, quick-drying and UV-resistant,” explains Frankfurt-born Falhauber, who was a competitive gymnast while growing up between Europe and Asia.
In a lot of ways, ADAY is more than just a fashion line, it’s a radical approach to dressing. One that’s streamlined and simplified and bridges the concepts of athletic apparel and fashion. “We look towards the runways for trend inspiration, the athletic market for technical manufacturing tips, but also in our closets — our favorite pieces that we wear day in and day out,” says He.
The full line of ADAY is available exclusively on their website.